New guidelines for OTT platforms and social media

New guidelines for OTT platforms and social media

The Government of India has finally brought the regulation bill for Internet Media, OTT platforms, and news platforms. The bill has attracted mixed responses from the people. The new rules intend to stop the 'anti-social' contents on different online platforms. The government has shown particular interest in acting on the complaints received on the contents.

We can sum up the new rules in 5 exclusive points:

• The OTT platforms will have to make their code of conduct and curate the contents by it.
• Movies will be categorized into - U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult).
• The person who shares any foreign content first in the country will have to be provided to the government whenever asked.
• The Internet Media Platforms will have to induct a Complaint Prevention officer. The officer will have to cognize the complaints within 24 hours and settle the issue in the next 15 days.
• The media will be liable to remove any nude, sexually explicit, or morphed image within 24 hours of complaint received.

These guidelines are named Information Technology (Intermediary guidelines and digital ethics code) Rules, 2021. The government has claimed that these guidelines will prevent the misuse of social media, OTT, and other internet media platforms. IT Minister Shri Ravishankar Prasad reiterated that the government didn't intend to cease India's citizens' freedom of expression.

Let us know if you think this is a step in the right direction.