Behind the Dollars- Swiggy’s Omnichannel Marketing
Swiggy has got a special place in youngsters' hearts. Their popularity and fan base have been increasing consistently. So, the curiosity appears as to how and what Swiggy is doing well to get itself set into mass?
Well, here are a few things we surely can learn from their campaigns:
Anyone who wants to learn a thing or two about the right way to go with social media should learn from Swiggy's SM. The experiments with posts, posts on trendy topics make it very likable among the SM users.
If you watch Swiggy's advertisements, especially video ads, you'll find two very crucial tactics
1. It connects the emotional chord with viewers with well-written scripts and captions.
2. It makes the video like the good old Doordarshan videos of the 90s.
Coupons and giveaways
Swiggy is one of those apps which provide you frequent coupons and giveaways on any occasion you might have heard of. This one trick single-handedly makes you a fan of this company, especially students staying in hostels.
Swiggy has recorded e-mail marketing with a record CTR (click-through rate) of 7% and an open rate of 25%, where the industry average is 1-1.5%. Their e-mail marketing campaign's success mainly owes to the personalized subject line, compelling copy, and a CTA (call to action) embedded with e-mail which directs the users to the Swiggy app where they could access their unused coupons.